Strategic Plan

VISION 2020
updated 11.3.2017

The mission of OSAE is to serve its members through professional development,
networking, research, and legislative awareness.

Strategic Goal #1: Member Focus

  • Engagement
    • Broaden member profiles
    • Collect data from members
    • Identify gaps in Strategic Partner area
    • Various communication channels (Video)
    • Recognize new members
    • Membership survey
  • Creating plan around Strategic Partners and Professionals
  • Identifying associations to join
    • Survey Strategic partners
    • Create database

Strategic Goal #2: Organizational Enhancements

  • Listserv (Automated) within 2018
  • Resource Sharing
    • Professional group First
    • Create area on website (password protected)
  • Video usage/Marketing
    • Identify format (Facebook, Google, YouTube)
    • Develop top messages
    • Young Professionals/S.I.G.
      • Define Audience
    • Create Events and Programming
    • Sponsorships
      • Increase value to sponsors without increasing expenses


Strategic Goal #3: Communications and Outreach

  • Enhance Legislative Presence
    • Host association date at capitol during session
    • Timely alerts and updates on legislative issues through email and texting
  • Enhance communication models through all channels
    • Improve communication to members about upcoming year
    • Speaker line-ups (May) and release annually to media
  • Develop association resource connector
    • Mentor and assist qualified CAE candidates
    • Create online document library (clickable links)
    • Enhance virtual presence through chat rooms
    • Create member information database
    • Continue board succession planning and ambassador program
  • Enhance educational opportunities
    • Annual meetings, Luncheons, Webinar/seminars, Round tables
    • OSAE 101